Welcome to your one stop shop on the rundown of starting your own brand. If you're like many new business owners out there, you may have the name, the target customer, the business plan, but the one thing you're struggling on is the branding! Don't worry - designers...

I’ve done a lot of research for developing this blog series, Your Brand Identity. I was able to research a lot about color psychology, font readability, and the importance of good photos. But one thing I found a hard time reading more about, the thing that I find is...

A picture can say a thousand words, so make sure the photos you choose are saying the right words! We've discussed a lot so far through our Your Brand Identity series, but another important topic is photography. Whether for web or for print, your audience is going to...

Have you ever heard the phrase, "it's not what you say, but how you say it?" That's how it feels when you have the wrong font for the wrong occasion. You may think that choosing a font isn't an important part of the branding process, but it can make or break the style...

It's Rainbow Time! I don't think it's a coincidence that this post happened to fall under Pride Month - so let's celebrate with a little rainbow! Each of the companies above almost assuredly has a marketing team that decided why their logo looks the way it does. Some...

If you haven't yet read my first post in this series, Your Brand Identity: Introduction, I briefly discussed the five things I believe make up a complete brand. So today we're going to talk about the first thing: keywords. Whenever I'm in the very beginning phases of...

Welcome to my series, Your Brand Identity! In this introduction post, I will give a quick briefing on what exactly is a brand identity, why having a good brand identity is important, and what I will be going over in these next few posts.     Brand Identity,...