Your Brand Personality: Keywords

Your Brand Personality: Keywords

If you haven’t yet read my first post in this series, Your Brand Identity: Introduction, I briefly discussed the five things I believe make up a complete brand. So today we’re going to talk about the first thing: keywords. Whenever I’m in the very...
Your Brand Identity: Introduction

Your Brand Identity: Introduction

Welcome to my series, Your Brand Identity! In this introduction post, I will give a quick briefing on what exactly is a brand identity, why having a good brand identity is important, and what I will be going over in these next few posts.     Brand Identity,...
Welcome to the Mocasa Blog!

Welcome to the Mocasa Blog!

I’m finally taking the plunge and doing something I’ve always wanted to do: a blog!  I’ve always considered myself a jack of all trades. While I chose to focus my studies and career on graphic and web design, I still want to create all sorts of things. One...