by Gina | Apr 30, 2021 | Branding
Welcome to your one stop shop on the rundown of starting your own brand. If you’re like many new business owners out there, you may have the name, the target customer, the business plan, but the one thing you’re struggling on is the branding! Don’t...
by Gina | Nov 12, 2019 | Branding
I’ve done a lot of research for developing this blog series, Your Brand Identity. I was able to research a lot about color psychology, font readability, and the importance of good photos. But one thing I found a hard time reading more about, the thing that I find is...
by Gina | Oct 29, 2019 | Branding
A picture can say a thousand words, so make sure the photos you choose are saying the right words! We’ve discussed a lot so far through our Your Brand Identity series, but another important topic is photography. Whether for web or for print, your audience is...
by Gina | Jul 5, 2019 | Branding
Have you ever heard the phrase, “it’s not what you say, but how you say it?” That’s how it feels when you have the wrong font for the wrong occasion. You may think that choosing a font isn’t an important part of the branding process, but...
by Gina | Jun 27, 2019 | Branding
It’s Rainbow Time! I don’t think it’s a coincidence that this post happened to fall under Pride Month – so let’s celebrate with a little rainbow! Each of the companies above almost assuredly has a marketing team that decided why their...
